Passengers are looking for more comfort

The end of the year is approaching and industries are beginning to close projects and study the results obtained during the year. 

For the aviation industry, 2022 was a year that exceeded expectations, thanks to the lifting of COVID restrictions, this sector managed to reach pre-pandemic traffic levels and, although they had to go through different challenges, they were able to achieve new goals. 

Image: The New Barcelona Post.

That is why IATA has presented its annual passenger survey, in which more than 10,000 passengers in 222 countries participated, to highlight the preferences and concerns of users after the pandemic.

The overall result of the survey shows that passengers are looking for comfort during the travel experience, that is, it does not matter if they have to pay a little more to gain confidence, time, and comfort.

Passengers speak… 

Now you can see concisely and clearly, the results obtained in the annual IATA survey, which allows airports, airlines, and suppliers to be able to catalog their failures and seek to improve the user experience from the moment of purchasing the flight ticket. 

Planning

Passengers look at everything from the location of the airport closest to home, to payment facilities when purchasing a ticket. 

The bulletin states, “Travelers were satisfied that they could pay with their preferred payment method, which was available to 82% of travelers. Having access to planning and booking information in one place was identified as the top priority.” 

More opportunities to travel and less hassle

It has become clear that red tape concerning visas and government regulations is a barrier to tourism. The survey showed that countries, where there is more regulation, are not preferred by tourists. At the same time, passengers are willing to share immigration information online to expedite procedures.

Image: El Economista.

In this sense, it can be observed that: “37% of travelers said they have been discouraged from traveling to a particular destination due to immigration requirements. The complexity of the process was highlighted as the main deterrent by 65% of travelers, 12% mentioned costs, and 8% time.”

The use of technology to optimize time

Finally, the use of technology has facilitated the transit of people at the airport and people are willing to advance many of the procedures from home and rely on biometrics to improve the travel experience. 

Users made it clear: “44% of travelers identified check-in as their first choice for off-airport processing. Immigration procedures were the second most popular choice at 32%, followed by baggage. And 93% of passengers are interested in a special program for trusted travelers (background checks) to expedite security screening.”

Undoubtedly, time is a critical factor for passengers, and optimizing it is part of their comfort when traveling, the most optimal arrangements have become a requirement and for the airport industry, it is time to rise to the challenges. 

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