To face the coronavirus crisis, the future of airlines could be transformed into a monthly subscription, which could ensure constant cash flow and customer loyalty.
“The subscription to fly will work similarly to companies like Netflix or Spotify, in which the customer pays a monthly or annual fee and in return receives a service, in this case, a flight.” Said Jess Evans, marketing specialist at the technology company Caravelo.
This model would bring many benefits for passengers, such as saving time and money or flexibility when buying a ticket. According to a survey carried out by the company, 75% of travelers would be interested in subscribing to an airline; while 30% of them would subscribe just to fly more.
One airline that has joined this modality, has been Viva Air who recently partnered with Caravelo to develop its new “Viva Pass”, a subscription service with a commitment to stay, in which customers must pay a monthly fee to enjoy a single round-trip flight every month with a special discount.
“Many travelers have no loyalty to airlines today. People look for the cheapest tickets. For this reason, airlines must be generous and reasonable with the routes, destinations and flexibility that they offer in their packages,” Evans said while explaining that some people would doubt this service if there are problems with the routes and available dates.