Airlines have become increasingly involved in the Metaverse, a virtual reality space where people can interact with each other and with digital assets in a shared online environment. This new technology presents an exciting opportunity for airlines to improve customer engagement, brand recognition and expand revenue opportunities.
One way airlines are taking advantage of the metaverse is by creating their virtual worlds. United Airlines, for example, has launched a virtual reality experience that allows customers to explore its premium cabins before booking a flight. This immersive experience gives customers an idea of what it would be like to fly in luxury, which helps drive sales and build brand loyalty and above all offers a value proposition over its competitors who are not yet using this type of technology.
Other airlines are partnering with metaverse platforms to expand their reach and interact with customers in new ways. Such is the case with American, which partnered with Roblox, a popular online gaming platform, to offer its customers virtual experiences that promote travel and cultural experiences. These experiences include virtual visits to destinations around the world, cultural festivals, and language lessons, among others.

source: https://www.united.com/ual/es/es/fly/travel/onboard-experience.html
Another recent case is offered by the airline Vueling, which is developing an initiative that would allow its users to “fly between metaverses”, making it possible for a user’s avatar to move from one metaverse to another, taking their digital assets with them.
In addition to promoting travel and cultural experiences, airlines are using the metaverse to create new revenue streams. For example, airlines can sell virtual goods and experiences to customers, such as digital souvenirs or exclusive access to virtual events, NFTs, or other types of digital assets. These offerings not only generate revenue but also enhance the customer experience, which helps build brand loyalty and drive repeat business.
The airline industry’s participation in the metaverse is still in its early stages but holds great promise for the future. As more people adopt virtual reality technology and spend time in the metaverse, airlines have the opportunity to create deeper and more meaningful connections with their customers. Whether through virtual experiences, digital memories, or other offerings, airlines can use the metaverse to drive sales, build brand loyalty and stay ahead of the competition.
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